According to Lead Designer, Andreas Holmström, selecting a font to base the logo on, was all about communicating the new brand positioning easy, personal, and fun. ![]() The Spotify logo redesign was part of a greater brand refresh, where font selection was key. This font was designed by Andreas Holmström (Lead Designer), and Christian Wilsson (Creative Director). Circular comes in five weights, with italic variants. The font Spotify uses is called Spotify Circular, which is a tweaked version of Gotham.
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